Set prices that win customers from your competitors while also maximizing your sales and profits.  Identify which competitors actually impact demand for your products, and only respond to competitive price changes that impact your market share.  Sophisticated modeling calculates internal and external price elasticity of demand to ensure you are always priced optimally for current customers and customers browsing your products versus the competition in marketplaces.

Key capabilities:

• Recommended prices that maximize the sales and profits of every SKU
• Internal price elasticity analysis to ensure current customers respond to prices as expected
• External price elasticity analysis to ensure competitor pricing is assessed when setting prices
• Understanding of which competitor promotions actually effect your market share
• Quantification of sales and margin opportunities – never miss your plan again!