Search here...

Customer Segmentation

Our machine-learning models analyze the activities of your customers and categorize them based on their purchase preferences and behaviors.  We analyze both site and store behaviors, product purchases and clickstream data to form a rounded understanding of each customer.  We then group customers into behavioral categories that allow you to better target and interact with them.

Key capabilities:

  • Machine-learning models tailored to your business and your customers
  • Customer behaviors analyzed across 125 difference behavioral traits
  • Incorporate product preference to develop a rounded view of each customer
  • Real-time customer segmentation to support weekly or monthly targeted marketing campaigns
  • Intuitive reporting dashboard to help educate your business on your customers
  • Track performance over time and ensure your high value customers are staying loyal
  • Quickly go from dashboard visibility to execution with easy export of data to your other systems or excel