Understand where your assortment is over or underperforming. Identify where opportunities exist by analyzing current performance versus the size of the market and the level of competition in each category. Quickly correlate category performance against market saturation and market pricing.
Key capabilities:
Identification of category expansion opportunities
Identification of category elimination or reduction opportunities
Insights on the level of competition by category compared to product performance
Correlate pricing and market competitiveness to category performance