Assortment Whitespace Analysis
Understand where your assortment is over or underperforming. Identify where opportunities exist by analyzing current performance versus the size of the market and the level of competition in each category. Quickly correlate category performance against market saturation and market pricing.
- Identification of category expansion opportunities
- Identification of category elimination or reduction opportunities
- Insights on the level of competition by category compared to product performance
- Correlate pricing and market competitiveness to category performance